For me this short film perfectly illustrates how traditional advertising AND powerful filmmaking can not just co-exist, but flourish. It’s an exciting trend that we are seeing over and over.
The reason why this works so well is that it offers a powerful truth AND also offers a solution. Crucially, it’s not a quick fix or even ‘buyable’ fix, but it’s one that feels right and resonates. Nor does it seek to shame anyone, make them wrong or send them on a fear / guilt trip. Instead it chooses to inspire change in behavior. That’s remarkable for advertising which would normally prey on fear.
Great stuff and let’s hope manufactures continue to see the value in great and truthful storytelling.
Onwards and upwards!